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2w ago

Taylor Swift Sets Three-Day Theatrical Release Party for ‘The Life of a Showgirl’

The short-run cinema program extends Swift’s direct-to-exhibitor strategy that turned her Eras Tour film into a box-office draw.

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Taylor Swift performs at Wembley Stadium as part of her Eras Tour, June 21, 2024, in London. Swift’s new “Showgirl” album release party film will screen at AMC theaters across the Bay Area — and Swifties are encouraged to sing and dance.
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Overview

  • The event runs Oct. 3–5 at all 540 AMC locations and select Cinemark and Regal theaters, with first shows at 3 p.m. ET; the program is 89 minutes and tickets cost $12 before fees.
  • Screenings will premiere the “The Fate of Ophelia” music video and include behind-the-scenes footage, new lyric videos, and Swift’s personal reflections on the album’s tracks.
  • Tickets went on sale at 12:12 p.m. ET on Sept. 19, prompting virtual queues and intermittent crashes on exhibitor sites due to heavy demand.
  • Exhibitors are encouraging a fan-party atmosphere with singing and dancing allowed, and AMC will begin precisely at showtime with no trailers or ads.
  • A global rollout includes Canada, Mexico, the U.K., France, Germany, the Nordics, Australia, New Zealand and more, with many international tickets on sale Sept. 23 and additional territories to follow later in October.