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28m ago

Taylor Swift Sets Three-Day Theater Release Party for ‘The Life of a Showgirl’

The 89-minute cinema program turns the album launch into a shared viewing experience.

Taylor Swift performs at Wembley Stadium as part of her Eras Tour, June 21, 2024, in London. Swift’s new “Showgirl” album release party film will screen at AMC theaters across the Bay Area — and Swifties are encouraged to sing and dance.
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'Taylor Swift: The Official Release Party of a Showgirl' will be releasing in cinemas on October 3
This album cover image released by Republic Records shows "The Life of a Showgirl" by Taylor Swift. (Republic Records via AP)

Overview

  • The limited-run event plays Oct. 3–5 with first showings beginning simultaneously at 3 p.m. ET/noon PT on opening day.
  • Tickets priced at $12 went on sale at 12:12 p.m. ET, prompting heavy demand with virtual queues and some site crashes reported.
  • The 89-minute program features the world premiere of the “The Fate of Ophelia” video, behind-the-scenes footage, lyric videos, and Swift’s personal reflections, distinct from a concert film.
  • Screenings will run at all 540 AMC theaters and thousands of non-AMC venues including Cinemark and Regal, with no trailers or ads and policies allowing singing and dancing but prohibiting blocked aisles or standing on seats.
  • An international rollout spans 100+ countries, with many major territories opening the same weekend and additional regions set for later dates in October.