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2h ago

Taylor Swift Self-Directs Promo for Target-Exclusive Pink Vinyl as 'Showgirl' Release Week Begins

The new clip steers fans to midnight store openings and a three-day theater event that debuts the first music video.

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Taylor Swift had dinner with Brittany Lynne in her custom Lorraine Schwartz "T" necklace
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Person with headphones and open mouth next to a schedule labeled "Surprise" on one day, featuring highlighted text and symbols

Overview

  • Swift shared a comedic Instagram video playing both director and showgirl to spotlight The Life of a Showgirl’s Target-only The Crowd Is Your King edition on Summertime Spritz Pink Shimmer vinyl.
  • The album, her 12th studio release, arrives Friday, Oct. 3, following a months-long rollout of limited variants and artwork.
  • The Target-exclusive pressing includes a collectible sleeve, a giant double-sided poster, an exclusive poem written by Swift, and special photos.
  • Select Target locations will open at midnight for the vinyl and CD release, with availability limited to while supplies last.
  • A theatrical event, Taylor Swift: The Official Release Party of a Showgirl, runs Oct. 3–5 across AMC and other chains, featuring the premiere of the first music video, behind-the-scenes footage, lyric videos, and Swift’s personal reflections.