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Taylor Swift Self-Directs Playful Promo for Target-Exclusive Pink ‘Showgirl’ Vinyl Ahead of Oct. 3 Release

The Instagram clip underscores a scarcity-focused physical rollout featuring select Target midnight openings alongside a theater release party.

Overview

  • Swift’s video shows her playing both director and showgirl, delivering lines like “It’s giving ‘no girl,’ not ‘showgirl’” while coaching herself through the setup.
  • Her post confirms The Life of a Showgirl: The Crowd Is Your King Edition on Summertime Spritz Pink Shimmer vinyl available only at Target starting Oct. 3, with select stores opening at midnight while supplies last.
  • The Target variant includes a collectible sleeve, a giant double-sided poster, an exclusive poem written by Swift, and special photos, according to prior details shared about the edition.
  • A tied theatrical event, Taylor Swift: The Official Release Party of a Showgirl, runs Oct. 3–5 across AMC, Cinemark, Regal and other theaters, featuring the first music video premiere, behind-the-scenes footage, lyric videos and personal reflections.
  • The album, Swift’s 12th studio release, arrives Friday as part of a rollout built around timed limited-edition vinyl drops and retailer exclusives.