Overview

• Taylor Swift announced her twelfth studio album after a countdown on taylorswift.com swapped blurred images of vinyl, CD and cassette for the title The Life of a Showgirl.
• She previewed the project in a snippet on the Kelce brothers’ New Heights podcast, which garnered over a million views in minutes and comes ahead of a full episode due Wednesday where more information is expected.
• Pre-orders for vinyl, CD and cassette formats opened on her official store with a shipping window before October 13 despite no confirmed release date.
• Orange-mint visuals extending to a curated Spotify playlist of Max Martin and Shellback tracks along with themed billboards have fueled fan speculation about the album’s producers and guest features.
• This release heralds Swift’s next 'Era' following April’s The Tortured Poets Department and her record-breaking Eras Tour ending in December.