Overview

• Swift announced her 12th studio album, The Life of a Showgirl, for release Oct. 3 and unveiled its 12-track lineup on the New Heights podcast.
• She confirmed that Max Martin and Shellback co-produced every song, marking their first full-album reunion since 1989 and Red.
• Sabrina Carpenter appears as a guest vocalist on the title track and celebrated the collaboration in an excited Instagram Story.
• Companies from United Airlines to Olive Garden posted orange-hued promotions and the Empire State Building lit up to echo Swift’s new color motif.
• Fans and media have highlighted the absence of longtime collaborator Jack Antonoff from the credits, prompting speculation about Swift’s creative direction.