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1h ago

Taylor Swift Reportedly Out as Super Bowl LX Halftime Headliner After Talks Break Down

Reports point to a dispute over compensation, ownership rights and promotional control, with no confirmation from the league.

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Taylor Swift has reportedly turned down an offer to perform during the NFL halftime show. Image for representational purposes.
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Overview

  • Multiple outlets citing Rob Shuter’s Substack report that negotiations ended after the NFL declined Taylor Swift’s conditions.
  • The reported sticking points included payment, retention of performance footage rights and dedicated promotional slots for her projects.
  • Coverage notes the NFL’s longstanding practice of not paying halftime performers beyond union scale, framing exposure as the primary benefit.
  • Representatives for Swift, the NFL, producer Roc Nation and sponsor Apple Music did not respond to requests for comment on the reporting.
  • With Swift reportedly out for the Feb. 8, 2026 show, the league is said to be exploring alternatives, with Adele in talks and Miley Cyrus mentioned as a contender.