Overview

• The NFL said on X it will reveal the Apple Music Super Bowl LX Halftime Show headliner during Sunday Night Football’s halftime.
• Multiple outlets report Swift walked away after the league declined requests for payment, ownership of the performance footage, and promotional slots.
• The dispute reflects the NFL’s long-standing practice of not paying halftime headliners and positioning the 100 million–plus audience as the compensation.
• The reporting originated with Rob Shuter’s Substack and was relayed by NBC affiliate WCNC and others, with no detailed terms confirmed by Swift, the NFL, Roc Nation, or Apple Music.
• With Swift reportedly out, Adele is frequently cited as a leading option and Miley Cyrus has been mentioned, with an official decision expected during the broadcast.