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Taylor Swift Releases ‘The Life of a Showgirl’ With Record One‑Day Streams and Theatrical Rollout

A scarcity‑driven, Max Martin–Shellback pop pivot draws mixed early reviews.

Taylor Swift's "The Life of a Showgirl" is the star's most love-filled album yet, according to an SCSU professor who will use it to teach an upcoming course in interpersonal relations. (Republic Records via AP)
Image via Mert Alas and Marcus Piggott
A billboard advertises "The Official Release Party of a Showgirl," a movie celebrating Taylor Swift’s new album "The Life of a Showgirl," in Times Square in New York City, U.S., October 3, 2025. REUTERS/Kylie Cooper
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Overview

  • Released Oct. 3, the 12‑track album became Spotify’s most‑streamed of 2025 in a single day, reaching the mark in under 11 hours.
  • AMC is distributing an 89‑minute Release Party film for one weekend across more than 50 markets, with a domestic opening forecast of $25–30 million, according to Reuters reporting.
  • The rollout featured midnight Target exclusives and pop‑ups in New York and Los Angeles, alongside a Spotify presave record with more than 6 million pre‑saves.
  • Swift reunited with producers Max Martin and Shellback for a concise pop set recorded during Eras Tour stops in Sweden, with the title track featuring Sabrina Carpenter.
  • Critical response is split, with praise from Rolling Stone and a New York Times Critic’s Pick set against two‑star notices from the Guardian and the Financial Times.