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Taylor Swift Releases 'The Life of a Showgirl' With Global Cinema Launch

A puzzle-style, fan-driven rollout with a direct-to-cinema tie-in underscores her tight control of the narrative.

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La chanteuse est devenue la première artiste féminine à avoir vendu plus de 100 millions d’albums rien que sur le sol américain, le 30 septembre 2025.
Le nouvel album de Taylor Swift, <em>The Life of a Showgirl</em>, est sorti le 3 octobre 2025.
Une fan de la chanteuse américaine Taylor Swift à l'événement promotionnel organisé avec Spotify à New York pour la sortie de son album "The Life of a Showgirl", le 2 octobre 2025

Overview

  • The 12-track album arrived early Friday with an upbeat pop focus alongside ballads, signaling a shift from her recent folk and introspective sets.
  • Produced with Max Martin and Shellback, it includes a duet with Sabrina Carpenter and a George Michael–approved nod on Father Figure, with lyrics that celebrate fiancé Travis Kelce and address industry frictions.
  • The campaign leaned on easter eggs and a treasure-hunt reveal, with details first teased on Travis Kelce’s New Heights podcast.
  • Pre-release demand set records, including Spotify’s most pre-saved album and rapid sell-through of collector vinyl, according to press reports.
  • The launch features screenings in about 50 countries through Sunday with artist commentary, a first video and karaoke versions, and Deadline projects $30–50 million in U.S. weekend revenue.