Overview

• The 12-track album is out now on streaming services after its Oct. 3 midnight ET release, capping a tightly timed global campaign.
• Target opened hundreds of locations at midnight for exclusive vinyl and CD variants, using in-store ticketing from 10 p.m. and a four-per-item purchase limit.
• An 89-minute program, The Official Release Party of a Showgirl, is screening this weekend at major chains and debuts the music video for The Fate of Ophelia with behind-the-scenes content.
• Spotify says the album surpassed five million pre-saves, the most in the platform’s history, signaling intense early demand.
• Swift reunited with producers Max Martin and Shellback for the pop-driven set, with Sabrina Carpenter featured on the title track, as partners add pop-up experiences in New York and Los Angeles.