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Taylor Swift Releases 'The Life of a Showgirl,' Marking a Pop Powered New Era

The album lands with record Spotify pre-saves plus a global cinema rollout that spotlights her fan-driven marketing playbook.

Overview

  • The 12-track set leans into high-energy pop inspired by The Eras Tour and features production by Max Martin and Shellback with a duet from Sabrina Carpenter.
  • Swift says the project was recorded largely in secret, including sessions in Stockholm during breaks from the European leg of the tour in summer 2024.
  • Special screenings in roughly 50 countries run this weekend with a video premiere, making-of footage and a karaoke version, with Deadline estimating $30–$50 million in U.S. box-office revenue.
  • Spotify data reported by outlets shows it is the most pre-saved album in the platform’s history, surpassing last year’s ‘The Tortured Poets Department.’
  • This is her first release since she said she bought back her original catalog from Shamrock Capital in May, underscoring the project’s business significance.