Overview

• Target is selling three exclusive CD editions—“It’s Frightening,” “It’s Rapturous,” and “It’s Beautiful”—for $14.99, plus exclusive vinyl variants priced at $34.99.
• Inventory moved quickly with some Target vinyl showing out-of-stock online, while multiple limited variants sold out on Swift’s webstore and surfaced on resale sites at marked-up prices.
• Target leaned into the rollout with midnight store openings and in-store music experiences, extending a long-running partnership that has featured numerous Swift exclusives since 2008.
• Retail analysts say the release could help lift Target foot traffic and sales during a consumer boycott tied to the company’s 2025 DEI retreat, though any boost depends on sustained demand.
• Early momentum included a Spotify milestone as the year’s most-streamed album in under 11 hours, and AMC began a limited “Official Release Party” run that industry forecasters expect to lead the weekend box office.