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Taylor Swift Release Puts Purdue’s Quirky 0-10 Post-Album Skid Back on the Line vs. Illinois

Swift’s Oct. 3 album drop places today’s Purdue–Illinois game inside the seven-day window that defines the superstition.

Overview

  • ESPN and For The Win report the Boilermakers are 0-10 in games within a week of Swift album releases, while the Indianapolis Star cites a smaller tally due to different inclusion rules.
  • The pattern dates to a 12-0 loss to Penn State two days after Swift’s 2006 debut and includes defeats following Fearless, Speak Now, Red, 1989 and Reputation, plus later re-releases.
  • Gaps in scheduling and COVID-era cancellations explain pauses, with nearby wins such as the Oct. 24, 2020 victory over Iowa falling outside the one-week window.
  • Purdue entered the weekend 2-2 under first-year coach Barry Odom after a 1-11 season, drawing a Top 25 Illinois opponent.
  • Coverage treats the trend as a novelty rather than a causal link, and the result of today’s matchup was not yet known at the time of reporting.