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4w ago

Taylor Swift Reclaims Six Albums in $360M Deal as Travis Kelce Celebrates

On his New Heights podcast, Kelce danced along with Shaquille O’Neal to mark Swift’s regained control over her first six albums.

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Overview

  • Swift secured full ownership of her first six studio albums—including master recordings, music videos, concert films and unreleased tracks—through a deal valued at about $360 million with Shamrock Capital.
  • She announced the milestone in a handwritten letter on her website May 30, calling it the culmination of two decades of striving to own her early work after Scooter Braun’s 2019 acquisition.
  • In a June 4 preview clip of New Heights, Travis Kelce hailed the achievement with a “shout out to Tay Tay” as Shaquille O’Neal played “I Knew You Were Trouble” on his phone.
  • The purchase builds on Swift’s re-recording campaign launched in 2021, which has already produced Taylor’s Version editions of Taylor Swift, Fearless, Speak Now and 1989.
  • Fans flooded social media with praise for both Swift’s victory and Kelce’s public support, underscoring the couple’s cultural crossover between music and sports.