Overview
- Swift completed the purchase of her master recordings for her first six albums from Shamrock Capital for approximately $360 million on May 30, 2025.
- The agreement includes her original masters as well as music videos, concert films, album art and unreleased songs, giving her full control of her early catalog.
- On June 4, Travis Kelce publicly applauded Swift during a New Heights podcast episode, dancing and lip-synching to “I Knew You Were Trouble” with guest Shaquille O’Neal.
- This milestone caps Swift’s multi-year campaign that began after her 2019 masters sale to Scooter Braun’s Ithaca Holdings and her subsequent re-recording of earlier albums.
- Following the announcement, Swift’s original recordings surged on streaming platforms, reentering the iTunes Top 100 and reclaiming the No. 1 spot on Spotify’s global chart.