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Taylor Swift Reclaims Ownership of First Six Masters in $360 Million Deal

Travis Kelce took to his New Heights podcast to celebrate the buyback alongside Shaquille O’Neal.

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Overview

  • Swift completed the purchase of her master recordings for her first six albums from Shamrock Capital for approximately $360 million on May 30, 2025.
  • The agreement includes her original masters as well as music videos, concert films, album art and unreleased songs, giving her full control of her early catalog.
  • On June 4, Travis Kelce publicly applauded Swift during a New Heights podcast episode, dancing and lip-synching to “I Knew You Were Trouble” with guest Shaquille O’Neal.
  • This milestone caps Swift’s multi-year campaign that began after her 2019 masters sale to Scooter Braun’s Ithaca Holdings and her subsequent re-recording of earlier albums.
  • Following the announcement, Swift’s original recordings surged on streaming platforms, reentering the iTunes Top 100 and reclaiming the No. 1 spot on Spotify’s global chart.