Overview

• Swift’s purchase from Shamrock Capital restores her ownership of originals for Taylor Swift through Reputation and includes music videos, concert films, unreleased tracks, album art and photography.
• Streaming of Reputation spiked by 1,184 percent in the week after the announcement, yielding 34.75 million on-demand plays and securing the album’s return to number five on the Billboard 200.
• She launched a re-recording campaign under deals with Universal Music Group and Republic Records to regain creative control and reduce the value of her original masters.
• Reputation remains the only one of her first six albums not fully re-recorded, and Swift has confirmed plans to release unreleased Vault tracks from that era.
• The master buyback has reignited conversations across the music industry about artist rights and the importance of owning creative work.