Particle.news
Download on the App Store
43 ARTICLES
·
4h ago

Taylor Swift Ramps Up ‘Showgirl’ Rollout With Target Vinyl Exclusive and ‘Tonight Show’ Booking

Presales surge under a tightly coordinated release strategy built on retail exclusives, fan activations, theater screenings.

Image
Image
Image
Taylor Swift with Jimmy Fallon in 2022.

Overview

  • NBC confirmed a Taylor Swift interview on The Tonight Show Starring Jimmy Fallon for Oct. 6, three days after the album’s release.
  • Spotify will host a free immersive pop-up in New York City from Sept. 30 to Oct. 2 featuring Easter eggs and photo opportunities; Swift will not attend.
  • Target announced a limited The Crowd Is Your King pink shimmer vinyl that includes a new Swift-written poem, with select stores holding Oct. 3 midnight sales.
  • The 89-minute Taylor Swift: The Official Release Party of a Showgirl will run Oct. 3–5 at all 540 AMC locations and additional chains, premiering the Fate of Ophelia video with commentary and behind-the-scenes footage.
  • Media reports highlight intense demand, including a $7.5 million AMC presale day and a separate claim of $15 million in 24 hours, alongside fan-reported website errors during variant drops.