Overview

• The live YouTube stream peaked at around 1.3 million concurrent viewers and crashed 1 hour and 44 minutes into the episode.
• The uploaded episode has amassed over 15 million YouTube views, and social clips have generated hundreds of millions of views across Instagram, X and TikTok.
• New Heights’ YouTube channel added more than 400,000 subscribers within days of the release, according to Social Blade.
• Swift used the platform to unveil the cover art, track list and October 3 release date for her 12th album, The Life of a Showgirl.
• Chiefs owner Clark Hunt said Swift’s involvement has boosted the team’s female fan base to about 57 percent, highlighting the crossover between pop culture and sports fandom.