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Taylor Swift Launches 'The Life of a Showgirl' With Theater Party and Record Spotify Pre‑Saves

A tightly engineered rollout uses scarce retail variants plus a one‑weekend theater party to supercharge a Max MartinShellback pop pivot.

Overview

  • The 12‑track album is out worldwide and leans pop, reuniting Swift with producers Max Martin and Shellback after sessions conducted between Eras Tour stops in Europe.
  • Spotify says the release set a new record with more than 5 million pre‑saves, surpassing the previous benchmark held by Swift’s last album.
  • Cinemas are hosting a one‑weekend Official Release Party that premieres the “The Fate of Ophelia” video within an 89‑minute program, with multiple screenings already sold out.
  • Target staged midnight store openings and is selling exclusive vinyl variants, extending Swift’s scarcity‑driven physical strategy following timed pre‑release drops.
  • Sabrina Carpenter is the sole credited guest on the title track, and the George Michael estate approved an interpolation of “Father Figure.”