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Taylor Swift Launches ‘The Life of a Showgirl’ With Global Cinema Rollout

A global cinema event drives fervent turnout alongside pushback over merchandising.

Overview

  • The album arrived with a ticketed film shown in hundreds of theaters, pairing the premiere of the music video for The Fate of Ophelia with making-of segments and lyric visuals.
  • Screenings drew full houses and fan rituals from Berlin to U.S. cities, with 16 Berlin cinemas carrying the program on opening night.
  • Coverage highlighted frustration over an intense promotional cadence and merch tie-ins, including multiple vinyl editions and a Target-branded spot shown in the film.
  • Public debate over lyrical content surfaced as commentator Sophie Passmann criticized explicit sexual imagery in the song Wood.
  • BILD reported The Fate of Ophelia set a Spotify single-day streaming record, while some buyers in Germany faced delays obtaining physical copies due to local holiday logistics.