Overview

• The all-Swift channel is live across North America on SiriusXM satellite channel 13 and the SiriusXM app from Sept. 20 to Oct. 19.
• Programming spans hits, deep cuts, From the Vault tracks, live performances, and fan commentary sharing personal stories.
• On Oct. 3, The Life of a Showgirl will air in full every other hour starting at 12:00 a.m. EST.
• Swift’s 12th studio album features 12 tracks, including a title-track collaboration with Sabrina Carpenter, with production work reported from Max Martin and Shellback.
• The rollout taps her signature “13” timing—launching 13 days before release—and follows Spotify’s announcement that the album set a pre-save record.