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Taylor Swift Launches SiriusXM’s Taylor’s Channel 13, Running Sept. 20–Oct. 19

The pop-up channel tees up her Oct. 3 album by airing the 12-track set every other hour starting at midnight EST.

Overview

  • Listeners across North America can tune in on satellite channel 13 and via the SiriusXM app.
  • Programming spans hits, deep cuts, “From the Vault” tracks and live renditions curated from across Swift’s catalog.
  • SiriusXM executive Scott Greenstein framed the station as a unique destination for fans to celebrate Swift’s career and new release.
  • The Life of a Showgirl features 12 songs, including a title track with a guest appearance by Sabrina Carpenter.
  • Spotify said the album set a platform record for most pre-saved Countdown Pages, signaling strong advance interest.