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2w ago

Taylor Swift Launches SiriusXM’s Taylor’s Channel 13 for ‘Showgirl’ Countdown

The pop-up runs through Oct. 19, with full-album plays every other hour beginning at midnight on Oct. 3.

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Taylor Swift launches her own SiriusXM channel ahead of new album release.
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Overview

  • The limited-run station is live Sept. 20–Oct. 19 on SiriusXM channel 13 and the SiriusXM app for listeners across North America.
  • On Oct. 3, The Life of a Showgirl will air in full every other hour starting at 12:00 a.m. EST.
  • Programming spans hits, deep cuts, “From the Vault” tracks, live versions, and fan commentary across Swift’s eras.
  • SiriusXM highlights a long relationship with Swift as the channel supports a broader release slate that includes a theatrical “release party” and a Spotify pre-save record.
  • International access via satellite is limited, with some listeners potentially relying on the SiriusXM app where available.