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10h ago

Taylor Swift Launches SiriusXM’s ‘Taylor’s Channel 13’ Ahead of Oct. 3 Album Release

The pop-up station serves as a curated countdown to The Life of a Showgirl, with full‑album playbacks every other hour starting at midnight on release day.

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Taylor Swift launches her own SiriusXM channel ahead of new album release.
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Overview

  • The limited‑run channel is live across North America on satellite channel 13 and the SiriusXM app and will remain available through Oct. 19.
  • Programming spans signature hits, deep cuts, From the Vault tracks, live renditions, and on-air stories from fans.
  • On Oct. 3, the station will air the 12‑track album in full every other hour beginning at 12:00 a.m. EST.
  • SiriusXM’s Scott Greenstein called the channel a unique destination for fans as demand builds following Spotify’s pre‑save record for the album.
  • Access outside North America is constrained, with reports noting listeners in India would need the SiriusXM streaming app and no local broadcast has been announced.