Taylor Swift Launches Innovative TikTok Campaign for 'The Tortured Poets Department'

Despite an ongoing dispute with Universal Music Group, Taylor Swift's new album receives unique promotional features on TikTok.

Taylor Swift's new album, 'The Tortured Poets Department', is being promoted on TikTok with exclusive in-app experiences and challenges.
Swift's music returned to TikTok last week, making her the only Universal Music Group artist currently featured on the platform.
The promotional campaign includes first-of-its-kind features like fan challenges to unlock exclusive artwork and a Fan Spotlight carousel.
Other major platforms like Spotify and iHeartRadio are also involved in promoting the album, with unique events and extensive play.
The partnership highlights Swift's significant influence in the music industry, even amidst licensing conflicts with her label.