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41m ago

Taylor Swift Kicks Off ‘Showgirl’ Release Week With Spotify Pop-Up and RIAA 100 Million Feat

The tightly choreographed rollout concentrates attention on the Oct. 3 album with experiential events, retail exclusives and high-profile TV bookings.

A diptych of album covers for "THE LIFE OF A SHOWGIRL," features an elaborately dressed Taylor Swift in rhinestone-studded showgirl costumes, depicted in a rich, textured setting on the left and submerged in vibrant, turquoise water on the right. The images are a conceptual presentation for an album, with accompanying vinyl pressings shown below the main photos.
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Overview

  • Spotify opened “The Life of a Showgirl: A Spotify Experience” in New York from Sept. 30 to Oct. 2, revealing Easter eggs and a lyric display that prompted some online criticism.
  • The Recording Industry Association of America said Swift became the first and only female artist to surpass 100 million RIAA-certified album units as of Sept. 30.
  • Swift teased The Crowd Is Your King Target-exclusive Summertime Spritz Pink Shimmer Vinyl, which goes on sale Oct. 3 with select Target stores opening at midnight while supplies last.
  • A three-day theatrical event, Taylor Swift: The Official Release Party of a Showgirl, runs Oct. 3–5 and will premiere the “The Fate of Ophelia” music video with behind-the-scenes footage, lyric videos and personal reflections.
  • Swift’s media schedule includes The Graham Norton ShowThe Tonight The Tonight Show Starring Jimmy Fallon on Oct. 6, and a full-episode Late Night With Seth Meyers “TAY/kover” on Oct. 8.