Overview

• Taylor Swift files to trademark 'TAYLOR-CON' ahead of a fan convention in Dallas, aiming to use the term on a wide variety of goods.
• The trademark application includes items such as candles, jewelry, guitar picks, journals, and more, extending to live music concerts and retail store services.
• Swift's move to trademark 'TAYLOR-CON' is not affiliated with the sold-out fan event in Dallas but seeks to capitalize on the term's circulation.
• This is part of Swift's longstanding practice of trademarking phrases, names, and titles related to her brand and music.
• Swift's history of trademarking includes her name, album titles, song lyrics, and more, dating back to her first trademark request in March 2007.