Taylor Swift Files to Trademark 'TAYLOR-CON' for Wide Range of Merchandise

The pop star's latest trademark move aims to capitalize on the term associated with an upcoming fan convention, extending her history of protecting her brand.

Taylor Swift files to trademark 'TAYLOR-CON' ahead of a fan convention in Dallas, aiming to use the term on a wide variety of goods.
The trademark application includes items such as candles, jewelry, guitar picks, journals, and more, extending to live music concerts and retail store services.
Swift's move to trademark 'TAYLOR-CON' is not affiliated with the sold-out fan event in Dallas but seeks to capitalize on the term's circulation.
This is part of Swift's longstanding practice of trademarking phrases, names, and titles related to her brand and music.
Swift's history of trademarking includes her name, album titles, song lyrics, and more, dating back to her first trademark request in March 2007.