Overview

• On her August 15 New Heights podcast appearance with Travis and Jason Kelce, Swift announced a new album and casually referenced sourdough, the number 47 and “60 percent,” which fans view as coded clues.
• Swifties link the sourdough nod to the San Francisco 49ers’ Sourdough Sam mascot, the number 47 to her tour’s 47th stop at Levi’s Stadium and 60 percent to next year’s 60th Super Bowl.
• Coverage highlights that Apple Music’s current halftime show sponsorship and Swift’s May reacquisition of her master recordings remove past brand and rights obstacles.
• Media outlets note there has been no confirmation from Taylor Swift or the NFL regarding her selection as the 2026 halftime performer.
• An official NFL announcement on the Super Bowl LX headliner is still expected in the coming weeks as speculation continues to build.