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Taylor Swift Drops 'The Fate of Ophelia' Video to Cap Three-Day Cinematic Launch

A Swift-directed, theater-to-YouTube rollout anchored a fan event that coincided with a Spotify single-day streaming record for the single.

Overview

  • The music video premiered online at 7 p.m. ET on Oct. 5 following its theatrical debut during Swift’s Oct. 3–5 The Official Release Party of a Showgirl event.
  • The cinema program delivered the promised world premiere, behind-the-scenes footage, cut-by-cut creative commentary, and new lyric videos tied to The Life of a Showgirl.
  • Swift directed the visual and brought back Eras Tour collaborators, including dancers Jan Ravnik and Kam Saunders and choreographer Mandy Moore, according to Today.
  • Spotify announced the track set the most streams in a single day in the platform’s history.
  • Rolling Stone reports the limited-release film topped the domestic box office with early projections of $28–32 million and cites strong early album sales, including 2.7 million on day one.