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53m ago

Taylor Swift Drops 'Baby, That’s Show Business' Vinyl Variant in 48-Hour Window

A two-day 'Show Business' vinyl extends Swift's scarcity play.

Taylor Swift's sixth variant of her "The Life of a Showgirl" album is "Baby, That's Show Business."
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Overview

  • A blue countdown on Swift’s website revealed the sixth Showgirl edition at 2 p.m. ET on Aug. 21, titled 'Baby, That’s Show Business.'
  • The limited pressing is available for 48 hours or while supplies last through Aug. 23 at 1:59 p.m. ET, priced at $29.99.
  • Two vinyl colors are offered — lakeside beach blue sparkle and lovely bouquet golden — with packaging that includes exclusive photos and poetry by Swift.
  • The move continues a rollout built on timed, short-window variants; earlier drops such as 'Shiny Bug' were reported to sell out within about an hour.
  • The Life of a Showgirl arrives Oct. 3 with 12 tracks produced by Max Martin and Shellback and a Sabrina Carpenter feature, as fans weigh enthusiasm against fatigue over variant-driven merchandising.