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Taylor Swift Details Family-Driven Buyback of Her Masters and Teases New Album on Podcast

The New Heights episode drew a record 1.3 million live viewers, briefly crashing YouTube during an emotional recount that reignited industry talk on artist ownership.

Overview

  • On the New Heights podcast, Swift revealed that her mother Andrea and brother Austin led negotiations with Shamrock Capital to purchase her first six master recordings.
  • She described dramatically collapsing into Travis Kelce’s arms after her mother called to tell her the deal was finalized.
  • Swift said she employed a “heart-first” negotiation strategy and leveraged her Taylor’s Version re-recordings and Eras Tour success to secure a roughly $360 million buyback in May.
  • The episode attracted unprecedented live viewership of about 1.3 million concurrent viewers and briefly crashed YouTube’s livestream.
  • During the podcast, Swift announced her 12th studio album, The Life of a Showgirl, scheduled for release on October 3.