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29m ago

Taylor Swift Appears on ‘Tonight Show’ Tonight as ‘Showgirl’ Campaign Surges

The late-night stop extends a coordinated rollout that uses a three-day theatrical event and scarce retail versions to concentrate attention.

Taylor Swift visits "The Tonight Show Starring Jimmy Fallon" at Rockefeller Center on Aug. 13, 2014, in New York City.
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Overview

  • Tonight’s episode airs at 11:35 p.m. ET on NBC, streams live via Hulu + Live TV, YouTube TV and DIRECTV, and will be available on Peacock tomorrow.
  • It is her seventh visit to Fallon, following an Oct. 3 appearance on The Graham Norton Shownd ahead of LaLate Night with Seth Meyers on Oct. 8.
  • Billboard reports The Life of a Showgirl sold about 2.7 million copies on its first day and broke Spotify’s single-day streaming record.
  • The companion film, The Official Release Party of a Showgirl, grossed roughly $33 million domestically and $46 million worldwide in a limited three-day run, according to The Hollywood Reporter.
  • A performance on The Tonight Show has not been announced, and coverage indicates she is expected to discuss the album and her recent engagement to Travis Kelce.