Taylor Swift and Travis Kelce's Relationship Boosts NFL Viewership and Social Media Engagement

The couple's high-profile romance has led to a significant increase in female viewership of NFL games and a surge in sales of Kelce's jersey.

Taylor Swift and Travis Kelce have been dating and their relationship has had significant impacts on both their careers and the industries they are a part of.
The couple has been spotted at various locations in New York City and Kansas City, as well as in Buenos Aires, Argentina.
Swift's presence at Kelce's NFL games has led to a significant increase in viewership, particularly among young women, and a 400% spike in sales of Kelce's No. 87 jersey.
Swift's fans, known as Swifties, have also started following Kelce, leading to a 1.3 million increase in his Instagram followers.
Swift and Kelce's relationship has also led to a cross-pollination of their fanbases, benefiting both the NFL and Swift's music career.