Taylor Swift and Billie Eilish Propel Pop to Top Streaming Genre of 2024

Pop music surpassed Latin as the fastest-growing genre in the U.S., driven by female artists who dominated streaming charts, according to Luminate's year-end report.

• Taylor Swift led U.S. on-demand audio streams in 2024 with 12.8 billion streams, followed by Billie Eilish with 4.46 billion and Sabrina Carpenter with 3.71 billion.
• Pop music became the fastest-growing genre in the U.S. in 2024, overtaking Latin, with female artists accounting for 63.4% of the top 100 pop audio streams.
• Taylor Swift's album 'Poets Department' was the top album in the U.S. across sales and streaming metrics, achieving 6.955 million album-equivalent units.
• Global music streams reached a record 4.8 trillion in 2024, with U.S. on-demand audio streams increasing by 6.4% year-over-year to 1.4 trillion.
• While hip-hop remained the most-streamed genre in the U.S., its share declined slightly, as pop and rock saw notable growth.

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