Taylor Swift and Beyoncé Tours Significantly Boost Lyft's Performance in 2023

Lyft reports a 35% increase in stadium rides, driven by high-profile concerts and sporting events, marking a notable year for the ride-sharing company.

• Lyft's stadium rides surged over 35% in 2023, fueled by Taylor Swift and Beyoncé concerts, the U.S. Open, and NFL games.
• Taylor Swift's 'Eras Tour' grossed $1.04 billion, becoming the first billion-dollar tour, while Beyoncé's 'Renaissance' tour did $579.8 million.
• Lyft's overall ride volumes increased by 18% to 709 million in the U.S. and Canada, with a significant revenue boost.
• Uber also experienced a boost in rides during the pop stars' tours, with an average of 3,000+ rides per show.
• Spending in the U.S. on live entertainment and sports hit $98.6 billion in 2023, highlighting the economic impact of such events.

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