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Taylor Fritz Wears Upside-Down Boss Headband in US Open Quarterfinal Loss to Djokovic

A visible logo flip on Arthur Ashe drew outsized attention from TV shots and social feeds during the No. 4 seed’s exit.

Overview

  • He played the first two sets with the Hugo Boss headband inverted, then returned from a break with it corrected.
  • Novak Djokovic won in four sets, 6-3, 7-5, 3-6, 6-4, ending Fritz’s tournament in the quarterfinals.
  • Fritz posted on X after the match, joking, “Yo why’d nobody tell me that s*** was backwards.”
  • Broadcasters called the look distracting and social media fixated on sponsor visibility, with no reported official response from Hugo Boss.
  • The defeat marked Djokovic’s 11th straight win over Fritz in a primetime Arthur Ashe showcase that also featured frequent crowd shots.