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TAV Operation Services Launches Next-Gen Primeclass Lounge at Sofia Airport

The Sofia prototype showcases a five-zone, locally infused design that the company plans to scale worldwide.

Overview

  • The opening introduces the first real-world Primeclass 'Haven on Earth' lounge at Vasil Levski Sofia Airport, built around traveller wellbeing and flexible use.
  • The space is organized into five zones—Live, Enjoy, Work, Relax, and Play—with a bar, dining area, workspaces, a kids’ room, a nap room, and an outdoor terrace.
  • A Local Artist Wall curated with a Sofia gallery features Bulgarian artists such as Stela Vasileva and Alexander Valchev, and the menu blends Bulgarian flavors with international dishes.
  • SOF Connect said the launch deepens its partnership with TAV Operation Services and supports its goal to position Sofia as a five-star regional airport in Europe.
  • TAV Operation Services said it will roll out the lifestyle-led concept across the Primeclass network to serve airline passengers, loyalty members, and individual travelers.