Overview
- Tate McRae officially released Tate 01 on Thursday, Oct. 1, with the perfume available first and exclusively at tatebytm.com.
- Scent Beauty and McRae worked with master perfumers Adriana Medina and Antoine Maisondieu on a formula that lists bergamot and clary sage as top notes, orange flower and Hedione at the heart, and moss, tonka and an "aura accord" at the base.
- The blend includes Iso E Super, a lab-created synthetic that the brand says interacts with individual skin chemistry so the scent can smell different on each person.
- McRae took an active creative role, attending many formulation meetings and choosing a minimal milky-cube bottle she describes as timeless.
- Scent Beauty plans to expand Tate 01 into Ulta Beauty and international chains such as Douglas and Boots, with reported Ulta dates conflicting across outlets and industry sources projecting strong early revenues and further global growth.