Golden Syrup Rebrands After 140 Years, Sparking Debate

The iconic British brand's decision to update its logo has led to mixed reactions, with some praising the modernization and others lamenting the loss of Christian heritage.

Tate & Lyle's Golden Syrup has updated its logo for the first time in over 140 years, replacing the image of a dead lion surrounded by bees with a modernized lion's face and a single bee.
The original logo, inspired by a biblical story from the Book of Judges, has been a staple of the brand's identity since 1883, holding the Guinness World Record for the world's oldest unchanged brand packaging.
The rebranding aims to appeal to a 21st-century audience, with the company stating the need for brands to evolve and meet current consumer needs.
Some members of the Church of England and Christian organizations have criticized the change, arguing it erases the brand's Christian messaging and heritage.
The classic tin packaging will retain the original logo, while the new design will be applied across the full product range.