Overview

• Tate & Lyle's Golden Syrup has updated its logo for the first time in over 140 years, replacing the image of a dead lion surrounded by bees with a modernized lion's face and a single bee.
• The original logo, inspired by a biblical story from the Book of Judges, has been a staple of the brand's identity since 1883, holding the Guinness World Record for the world's oldest unchanged brand packaging.
• The rebranding aims to appeal to a 21st-century audience, with the company stating the need for brands to evolve and meet current consumer needs.
• Some members of the Church of England and Christian organizations have criticized the change, arguing it erases the brand's Christian messaging and heritage.
• The classic tin packaging will retain the original logo, while the new design will be applied across the full product range.