Overview

• Tatcha’s Longevity Serum is available now online at $80 in the U.S. and £82 in the U.K., with Sephora U.S. stores set to carry the product from Aug. 29.
• The formula features an Okinawa Cellescence Complex of Shikuwasa Lime extract, Noni Juice extract and Shell Ginger, which the company says delivers a 55 percent reduction in senescent cell biomarkers.
• Tatcha reports that its internal trials showed 100 percent of testers experienced immediate skin-barrier improvement and visible firmness and smoothness after one week, with fine-line reduction in all participants by week two.
• The brand has partnered with ambassadors Stephanie Suganami and the Japanese couple Aki and Koichi to share founder Vicky Tsai’s Okinawan ritual-inspired product story.
• Industry sources project that the Longevity range could surpass $20 million in sales by the end of 2026, marking a growth push beyond Tatcha’s core franchises.