Overview

• Tata Trusts kicked off the nationwide campaign in Mumbai on July 10 with a panel discussion featuring leading oncology experts and the premiere of a social awareness film.
• Cervical cancer ranks as the second most common cancer among Indian women and claims nearly 75,000 lives each year despite a 95 percent cure rate when detected early.
• Fear, stigma and a culture of silence deter many women, including urban and educated populations, from seeking timely screening.
• Over the past year Tata Trusts conducted more than 26,000 screenings across Jharkhand, Andhra Pradesh, Odisha and Maharashtra, uncovering emotional and logistical barriers to care.
• The campaign is now live nationwide and mobilizes partners for film showings, expert panels and outreach focused on women aged 30 to 65.