Overview
- Tata has shown the production-ready ICE Sierra and set November 25 for the market launch and price announcement.
- Select dealerships are accepting unofficial pre-bookings, with reported token amounts ranging from Rs 11,000 to about Rs 51,000 depending on the outlet.
- Dealer sources indicate customer deliveries are likely to begin in early January 2026.
- The SUV showcases a triple-screen dashboard, a large panoramic roof, a 12-speaker JBL Black audio system with Dolby Atmos, a powered tailgate, and Level 2 ADAS.
- Media reports point to multiple petrol and diesel options, including a new 1.5‑litre turbo-petrol, with an EV confirmed to follow and an expected price band of roughly ₹11–20 lakh ex-showroom.