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Tata Sierra Opens Unofficial Bookings Ahead of November 25 Launch

Tata is previewing a tech‑forward, heritage‑inspired midsize SUV with full prices and specifications to be revealed at the launch event.

Overview

  • Select dealerships are accepting unofficial bookings for the Sierra with a Rs 11,000 token amount.
  • The production reveal covers the internal‑combustion version, and an electric variant is planned to follow.
  • A three‑screen dashboard debuts alongside Level‑2 ADAS, a panoramic sunroof, a 360‑degree camera and a 12‑speaker JBL Dolby Atmos system, plus a powered tailgate.
  • Media reports point to multiple ICE options—including a new 1.5‑litre turbo‑petrol and a 1.5‑litre diesel, with some outlets also citing a 2.0‑litre diesel—and manual and automatic gearboxes, pending official confirmation.
  • Prices will be announced on November 25, with estimates around ₹11–20 lakh ex‑showroom, and Tata positions the Sierra between the Curvv and Harrier against rivals such as the Hyundai Creta, Kia Seltos, Honda Elevate and Mahindra XUV700.