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Tata Sierra Launched in India at Rs 11.49 Lakh, Bookings Open December 16

Tata positions the revival as a value‑priced, tech‑heavy challenger to segment stalwarts.

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Tata SUV Market Share
Seltos vs Sierra
The Tata Sierra has been launched at a starting ex-showroom price of ₹11.49 lakh and it comes in four trims with three engine options

Overview

  • Introductory ex‑showroom price starts at Rs 11.49 lakh with seven trims, with orders opening on December 16 and deliveries planned for mid‑January 2026.
  • The lineup offers three 1.5‑litre engines—NA petrol (106 PS), turbo‑petrol (160 PS) and diesel (~118–120 PS)—paired with MT, AT or 7‑speed DCT options, with front‑wheel drive at launch.
  • Tata has confirmed an AWD variant for the Sierra, which reporting indicates is expected to be exclusive to the forthcoming EV, with specifications and full details yet to be announced.
  • The cabin features a triple‑screen layout, up to a 12‑speaker JBL system, a large panoramic sunroof and a Level‑2 ADAS suite with six airbags standard.
  • A factory‑curated Sierra ROQ Edition accessories package was shown in two bundles indicated at about Rs 50,000 and about Rs 1 lakh, with final pricing to be confirmed.