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Tata Sierra Hits Showrooms After 70,000 Day-One Bookings

Showroom display units are rolling out across major cities ahead of customer deliveries on January 15, 2026.

Overview

  • Bookings opened on December 16 with a Rs 21,000 token, yielding over 70,000 confirmed orders in 24 hours and about 1.35 lakh configuration submissions.
  • Ex-showroom prices start at Rs 11.49 lakh, with higher-spec variants listed around Rs 21.29 lakh depending on trim and powertrain.
  • The lineup spans seven trims with three 1.5-litre engines: naturally aspirated petrol, TGDi Hyperion turbo-petrol and Kryojet diesel, offered with manual and automatic gearboxes.
  • The SUV features a triple-screen cabin, Level 2 ADAS, panoramic sunroof and a premium audio system, positioning it as a tech-forward premium mid-size option.
  • On-road prices now shared at city level show wide variation, with Gurgaon ranging roughly from Rs 13.06 lakh to Rs 24.47 lakh across variants.