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Tata Motors Unveils Production-Ready Sierra, Sets November 25 Launch

Tata plans an ICE-first rollout, with pricing and full specifications due at the November 25 launch.

Overview

  • The reveal took place at the Sierra Brand Day event in Mumbai, tracing the model’s journey from its 1991 roots to a modern reinterpretation.
  • The production model retains a retro-inspired silhouette and adds a panoramic roof, flush glazing, and full-width LED lighting front and rear.
  • The cabin adopts a multi-screen layout with Tata’s TheatrePro and Horizon View displays, a large sunroof, and a JBL audio system with Dolby Atmos.
  • The initial range will use petrol and diesel powertrains with manual and automatic gearboxes, and an electric version is planned to follow.
  • Tata highlighted cultural collaborations tied to themes of originality and self-expression, as design chief Martin Uhlarik framed the revival as honoring heritage for long-distance exploration.