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Tata Motors and Mahindra Battle for No.2 Position as SUV Demand Surges

Pending CAFE III norms require automakers to boost electric, hybrid and CNG offerings by 2027

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Overview

  • Hyundai Motor India has fallen to fourth place for three straight months as Tata Motors and Mahindra & Mahindra capture SUV-driven market share.
  • Sports utility vehicles outsold small cars two to one in the fiscal year to March 31, 2025, with nearly 2.8 million SUVs sold against 1.35 million compact cars.
  • Mahindra & Mahindra has been the biggest beneficiary of the SUV boom, posting monthly sales growth of almost 20% amid slower industry averages.
  • CNG car sales rose 35% year-on-year in 2024 to 715,213 units, with Maruti Suzuki accounting for two-thirds of all CNG vehicle purchases.
  • Electric vehicle adoption remains nascent as new EV models struggle with limited fleet demand and consumer uptake.