Overview
- Tata launched the Sierra Dark Edition on Monday, September 21, 2026, with bookings open and deliveries expected next month.
- The range starts at an ex-showroom price of Rs 13.99 lakh and tops out at Rs 21.59 lakh, with a Rs 20,000 premium on the Pure L Dark and a Rs 30,000 premium on later Legend-series trims.
- The update is purely cosmetic, featuring a Friesian/Frissian Black exterior, blacked-out badging and alloy wheels, and a black cabin with violet/purple trim highlights and #DARK branding.
- There are no changes to engines, gearboxes or the Sierra feature set; the Dark treatment is offered across all powertrains and preserves trim-specific tech such as the triple-screen layout, ADAS packages and 360/540-degree camera options.
- The launch builds on Tata’s recent Legend-series re‑badging and its broader strategy of recurring ‘Dark’ editions to lure style-conscious buyers and create finer price steps against rivals like Kia, Hyundai and Honda.