Overview
- Tata publicly introduced the Sierra #DARK on Monday, September 21, 2026, as a factory-applied all‑black special edition available across six Legend‑series trims and priced from ₹13.99 lakh to ₹21.59 lakh (ex‑showroom).
- The #DARK treatment is cosmetic only, applying a Friesian Black exterior, Violet Eclipse blacked‑out cabin with purple chrome highlights, and darkened badges and wheels while keeping the Sierra’s existing chassis and three 1.5‑litre engines unchanged.
- The package is offered on Pure L, Pure L (O), Pure+ L, Adventure+ L, Accomplished and Accomplished+ trims and adds about 23 variant combinations to the line‑up, usually costing an extra ₹20,000–35,000 over comparable standard Sierra trims.
- Bookings opened at launch and Tata expects deliveries to begin next month, positioning the release to bolster sales during the upcoming festive season.
- Combined with the Legend Series introduced days earlier, the Dark roll‑out expands the Sierra range to 65 total trim/engine/gearbox permutations, increasing buyer choice but also adding complexity for customers comparing closely priced variants.